The appearance of your web site text can actually increase or decrease your sales. The size, font, style and colour of your text can easily affect your reader’s buying decision. Below are ten points to consider when typing text on your web site.

1. Easy To Read – You want to make it easy for your visitors to read your text. You shouldn’t use a light coloured text like yellow on a white background and you don’t want to use dark blue text on a black back-ground.

2. Create A Mood – You want to use the colour of your text to create a mood for the reader. If you want to create excitement, use red text. If you want to create greed, use green text. Use colours that would put you in the mood to buy your product.

3. Grab Their Attention – You can grab your readers attention by using headlines. Make the headline more noticeable by using a different coloured headline than your ad copy. This offsets the headline and pulls the reader into the rest of your ad copy.
4. Highlight Keywords – You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, colourchanging, etc.

5. Sizing It Up – You don’t want to use text that is too small or too large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can’t read it, it’s too small!

6. Don’t Use All CAPS! – You don’t want to use all capital letters in your ad copy. It looks unprofessional and is hard to read. You may want to use all CAPS in your headlines to offset it.

7. Choose your font with care – You want to use a text font that relates to the product or services your selling. You don’t want to use a comic type font when you are selling business books.

8. Spacing Out – Give your text “room to breathe“. You should indent and bullet key benefits your product or service gives to the reader. Your headlines, subheadings, sentences and paragraphs should be consistently spaced throughout your web site.

9. I Need Sunglasses – Don’t use all bright text colours and backgrounds on your web site. It will make your text hard to read and actually bother your readers’ eyes to the point they just decide to leave your site.

10. Check The Readability – It’s important to check your spelling and grammar before you upload your web page. When writing an ad copy you’re allowed to break some of those grammar rules to get your point across, but don’t overdo it.

George Cuthbert
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