More and more online businesses and internet marketers are
recognizing the tremendous benefits and responsiveness that
multimedia generates when used as an advertising medium and
For those that utilize multimedia effectively, significant
increases in buy rates, conversion rates and subscription
rates have been experienced and all within a very short
period of time. However, many believe that just adding any
old media content, such as video and audio onto their
website will generate significant increases in visitor
responsiveness regardless of content presentation, quality,
and other attributes that contribute to a positive
experience for the website visitor. Just so that we are
clear, this assertion is very wrong and can have potentially
negative consequences from a marketing and/or advertising
My philosophy is quite simple. Using multimedia to advertise
your product or service needs to follow the same basic rules
and principles as would apply to any other strategy or
medium that can be used to convert prospects into
subscribers and buyers. Yes, multimedia does improve
conversion rates but it has to be done right and convey
professionalism. This is absolutely essential.
When it comes to video and audio content online, what’s
often been the case is that those who have tried to add this
type of media content to their websites have unfortunately
had disastrous results. For example, with video content,
many have added videos to their webpages that are of
extremely poor quality, small and ugly. The overall
experience for the viewer – Poor. One of the biggest
problems has been the fact that the videos load very slowly.
Visitors are turned off completely by the fact that they
have to wait for minutes, even longer sometimes in order for
the video or audio file to start playing. This,
unfortunately, is a result of these webmasters using cookie-
cutter solutions to add video or audio content to their site
without really knowing the implications and limitations. As
I said, with multimedia…either do it right or don’t do it
at all. For those who do their research and take a little
time to produce video and audio content that is of good
quality, the results have been tremendous.
Bottom Line: If you want to capture the attention of your
visitors,you need to use top notch technology to bring your
message to that person and provides the viewer with a
If you do plan on adding video and audio content to your
website, here are a few simple guidelines to follow when
determining what the best multimedia solution is for you:
1. Cost Effective: You need a solution that doesn’t cost an
arm and a leg and leaves you with great video and/or audio
content on your website but flat broke.
2. Fast loading Media Content (Video/Audio) that can play
almost immediately. Website visitors are fickle and
inpatient so its not wise to keep them waiting when trying
to view your video advertisement or listen to your audio
3. Superior Website Integration: Video and Audio Content
that can appear to be seamlessly Integrated into your
websites and emails. Viewers don’t have to view video and
audio ads with media player’s that annoyingly pop-up on top
of their internet browsers and distract them from the rest
of your website.
4. Superior Customization: Video and Audio Advertisements
that can be customized for your websites and emails based on
your specific requirements.
5. The ability to handle a large volume of simultaneous
6. Large-Scale Playability: Viewing/Listening DOES NOT
require the download of additional plug-ins. Don’t make your
visitors have to download any special software to view or
listen to the video and audio content on your website.
7. The media content needs to be of reasonably good quality
and resolution. Don’t worry, you don’t need Lord of the
Rings quality to provide your website visitors with a
positive experience. They won’t expect perfect quality but
you need to make sure that the content is of good quality.
Of course, we can get into specific details about each one
of these things but we won’t get into that in this article.
These are just high-level, general guidelines that you can
follow when shopping around for a good multimedia solution
for your business.
Multimedia does have impressive results from a marketing
perspective. That’s why the big companies and brand names
are utilizing multimedia content to sell their products and
services. However, not everyone has the exact same budget
and requirements and if you are looking for a multimedia
solution you need to spend some time shopping around to find
a solution that offers the best bang for the buck.
Shane Kukec is a Corporate President, Trainer and Publisher
of a popular newsletter “The Intelligent Marketer” at
http://www.theintelligentmarketer.com where he shows people
how to generate a substantial income using simple and very
powerful marketing strategies. Shane’s also the developer
of 2 revolutionary new products guaranteed to help explode
any business quickly and easily: (http://www.jvmining.com)
(http://www.videoaudiogenerator.com). You can reprint this
article for free on your site or newsletter but the entire
article, resource box and live links must remain intact.
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Posted by Jaron in the catagory of... General Interest