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Affiliate Marketing Or Market Your Own Products?

How should you organize your online business?

Affiliate marketing seems to make sense, its easy and low costto start, and you can be up and running within a few days – but the struggle is how to get traffic and make my offer different than all the others?

On the other hand, creating your own product is what you mayreally want to do, if not for being so unsure about what topicto write about and finding the time in your busy life to get started?

Let me share two important true facts with you about choosingbetween affiliate marketing and producing/marketing your own products.

Tip 1: 99% of Successful Online Entrepreneurs Do Both

Tip 2: Most Successful Online Entrepreneurs Lead With Their Own Product To Build Affiliate Business

Here’s why.

Truly successful online marketers look to differentiate and dominate a given niche demand within a market.

For example, Steve Manning offers a course on how to write and publishyour book fast over at: There are many books and experts that aim at teaching people how to write or get published.

Steve focused on opening the doors to writing books to the everday NON-writer. Simple techniques that anyone can use to put their ideasinto print.

Steve offers his own product, but also occassionally offers affiliateproducts that he feels make sense for his audience.

Let’s take another market – Strength Training and Fitness

Matt Furey (of has come from nowhere to dominate his market niche in the last few years with a combination of his own products, but also offers many affiliate products to his subscribers.

Affiliate marketing, marketing your own products, and for that matternetwork marketing and franchising are all just business models.

No matter what the business, what you really want to do is dominate your market with a combination of hitting the right demand andmeeting that demand in a unique way.

You Want To Position Yourself Between The Challenges And Solutions Within Your Chosen Niche Market

Think of it this way.

You find an interesting niche market and discover they are challengedby 3 main issues.

You know more about issue 1, but less about issue 2 and 3.

So – you create a product around solving issue 1 and plan to addressissues 2 and 3 with affiliate programs.

You lead with your product, including a list building campaign suchas a minicourse or newsletter through which you later market productsthat fulfill issues 2 and 3.

Its really common sense when you think about your business in termsof solving problems or overcoming obstacles in a given market ratherthan lets market hot product #1 because it seems like a good affiliateprogram.

If you are struggling with what your business model should be – don’t get caught in this trap. Instead, find out what your market needs,then figure out the best way to solve the problem for them – either through someone else’s products or your own.

Need help finding your niche marketingScience Articles, discovering pockets of demandor creating your own products to lead into your market – then the answer can be found here:

Turn Your Knowledge Into High Profit, Hot Selling Infoproducts
(Reports, Ebooks, Books, Seminars, Courses, etc…) Discover the
Formula For Creating Your Own Infoproducts In This Free 7-part
Formula Available Here:

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This entry was posted to Pro Blog Tips on Saturday, March 25th, 2006 at 7:00 am and is filed under... General Interest. Both comments and pings are currently closed.

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