You know what it’s like when you can’t get a song out of your head.

For some reason, “3 Blind Mice” paid me a visit. As I heard the 100th replay, it hit me – this is great copy. As a matter of fact, this simple little ditty contains 10 elements of excellent website copy that sells.

In case you’ve forgotten, here’s how it goes.

3 Blind Mice; 3 Blind Mice.
See how they run; see how they run.
They all ran up to the farmer’s wife.
She cut off their tails with a carving knife
Have you ever seen such a sight in your life
As 3 Blind Mice?”

Let’s see how this children’s nursery rhyme is a model of website copy that sells.

…3 Blind Mice (title or heading)

1) Try singing “A trio of visually impaired rodents, A trio of visually impaired rodents.” Catchy? Formal writing doesn’t sell. Write the way people speak and you will be heard. The title does something else for this song.

2) If you had to choose between songs entitled “Cows,” “Ducks,” or “3 Blind Mice,” which one would you choose? The title has to grab the attention the reader. There’s more.

3) This alluring title makes the content clear right away. How many times do you stumble on a website only to find you’re not sure what they are selling or how it relates to you? The title or headline sets the table for the visitor.

…3 Blind Mice, 3 Blind Mice (first line)

4) This song is going to be about little rodents, not geese. Does the first line of your site copy highlight what you offer, or at least whom your site is for? Good site copy is not a mystery. Instead it says, “We’re here to sell you something and here’s why you need it today.”

… See how they run, See how they run

5) Repetition is the key to any message track. From a psychological point of view it lets your message become familiar and safe. From a search engine point of view repetition builds your keyword density and raises your search results. From a net reader perspective repetition reinforces your message for the superficial reader who is scanning your site quickly. Repetition works on many levels. Let me say that again – repetition works. An experienced copywriter uses this technique to create website copy that sells.

6) The invitation to watch how the mice run around is also a clever way to involve the readers by getting them to do something. Does your site invite some kind of reader activity in the body of the copy?

… They all ran up to the farmer’s wife, She cut off their tails with a carving knife

7) A good way to stitch your ideas together and build more active involvement in your copy is to use pronouns (they, she). By forcing the readers to build connections between previous and current information pronouns keep your site visitors more engaged.

… Have you ever seen such a sight in your life?

Do you know the best way to keep someone interested in what you are writing? What is 3 times 3? If you thought “nine” you proved my point. If you thought “eight” try night school. If you thought anything at all, you demonstrated the power of questions to generate reader participation. Everybody loves and needs to answer questions. Does your website copy provide thought provoking questions that get your reader thinking and involved?

… As 3 Blind Mice

9) Brilliant. More repetition. Plus, the story ends where it started. One of the advantages of writing with search engines in mind is that keyword focus helps you stay on topic. The glancing reader needs this controlling idea to get the essence of why they need what you have, now. Is your site central idea consistent all the way through your website copy?

10) True, the song is written for children, but notice the use of short, crisp sentences to tell the tale. How are you telling your tale? You want your message to be clear, smart and direct.

I hope they get stuck in your head – the 10 lessons that is, not the lyrics. By the way, no animals were hurt during the writing of this article.

You already know how to write great website copy. Just remember your childhood nursery rhymes. As silly as it sounds, “3 Blind Mice” will show you the way.

About the author:
Need a website copywriter who gets business? Check out Paul Matthews at http://www.therezon8or.com for website copy that sells. Ask for your FREE website copy analysis.

Source: High Quality Article Database - 365Articles.com

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