In creating a Google AdWords campaign, advertisers often spend most of their time creating their ads and researching their keywords. There is often little or no thought to where the surfer will be sent when the ad does its job and generates a click. Often advertisers send the surfer to the home page of their website, hoping the website will do the rest of the work. These advertisers are neglecting a very important part of their AdWords campaign: the landing page. A good landing page is just as important as a good ad, good keywords and strategic bidding. By creating an effective landing page advertisers can increase conversions, which will make their campaigns more competitive and profitable.

When creating your landing page remember to make it specific to the ad that is sending the traffic. As with everything else, the landing page must be highly targeted. If a surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has just that. There is nothing worse than having a customer who is ready to buy but can’t.

The role of your ad is to get clicks. The role of your landing page is to convert those clicks into leads or sales. Make sure you can convert the surfer within 3 clicks or less. If the surfer has to click more than 3 times to buy your product you will probably lose the sale. Ideally you want the surfer to click only twice, once on your ad, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.

Remember that surfers are impatient. You need to give them what they want with as little effort as possible on their part. Therefore, it is important to always keep your original objective (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when creating your landing page.

The landing page is where you will use all your copywriting skills to complete the sale. As I said before, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the room you need to explain all the benefits and features of your product or service. It is important to remember that your landing page is your sales page.

Your ad did its job by generating enough interest in the surfer to click through to your landing page. Now you should continue to hook and draw the prospect into your copy to complete the sale. The best way to do this is through a good headline. This headline should hook the prospect by appealing to her self-interest. What’s in it for her? How will your product or service benefit her?

Continue to expand on your headline in your copy with more benefits for the prospect, and support these benefits with the features of your product or service. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to build some excitement in your product or service.

Use plenty of bullets and lists in your copy to show your benefits and features. Bullets are essentially mini headlines. Bullets can be used to summarize all benefits the prospect will gain from your product or service. They can also summarize all the problems your prospect is experiencing and that your product or service can solve.

Headlines, subheadings and bullets are very important aspects of your landing page. As I said above, surfers are impatient and impulsive. They tend to be in a hurry and want instant gratification. As a result, they often only scan the page. If a surfer is scanning your page, they will only read your headline, subheadings, and bullets. It is important that you get all the benefits to the prospect included in your headlines, subheadings, and bullets, for this reason. Of course there are also surfers who will read your whole page, so you will need to have good copy, which provides greater detail and all the information the prospect needs to make a decision.

Pictures are usually very effective, especially if you are selling a product. In this case make sure the surfer gets a good, clear look at the product. Since the surfer cannot touch the product it is important that they get as much visual information as they need. Your copy should support your pictures and your pictures should support your copy. The important thing is that the landing page is focused on what the prospect wants. So if the prospect is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they only see pictures of gold plated doorknobs, and only read text that describes the features and benefits of gold plated doorknobs.

Finally, at some point you will need to ask for the sale. This all needs to be done on your landing page. Do not ask the surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. The surfer should only have to click through to your order page to provide their credit card information. If you are only looking to generate leads, have the form they need to fill out on the landing page as well.

The landing page is a very important aspect of a Google AdWords campaign. You should spend the same amount of time, if not more, creating your landing page as you do creating your ad and generating your keywords. By creating effective landing pages you can improve the overall profitability of your campaigns. Improving the profitability of your campaign can allow you to bid more per keyword and generate more traffic. In end, the landing page is an integral part of your search engine marketing and should not be neglected.

George Peters is a professional Internet marketer and pay per click advertising expert. His website is located at http://cpcsecrets.com

Source: High Quality Article Database - 365Articles.com

 Google Adwords Experiment: What Spelling Of
Ebooks also are hot property with many people making sizeable incomes from selling them, often using Google Adwords as a primary source of traffic. So a critical question right now is what are the smart marketers doing to boost their Adwords ads for ebooks so dominating their market *without* spending a fortune? With Google Adwords being one of the most popular forms of pay per click advertising due to the fact that it offers rapid setup (traffic within minutes), easy control and top quality traffic it's natural that there is a huge amount of interest in the subject. As the....

 What is a Landing or Squeeze Page?
After spending almost 21 years in the computer industry, and the past 12 focusing on the Internet, I still get asked by clients why isn't my site giving me what I need? When I ask what they are looking for, they say: leads, sales, and traffic. Well do you have a landing page, sales page, and autoresponder system I ask them. This is about the point that they either get quiet on the phone, or their eyes glaze over. They tell me they have a website, with all of their products. I tell them that is a great site, but....

 Five Steps to Profit from Google Adwords
Although I was marketing online since 1997 and was makingmoney on the Internet, as soon as I discovered the famousGoogleCash ebook I was instantly hooked. It seemed so easyto profit from Google Adwords: just join an affiliateprogram, promote it on Google Adwords pay per click (ppc)search engine starting from only five dollars, and watchyour profits soar... However, soon I realized that it was not that simple. Youmust know how to select profitable affiliate programs, howto research keywords and group them in ad groups, how tobid and manage your campaigns,....

 11 Hot Tips to Make Google Adwords Pay - Part 2
Have you tried Google Adwords and watched your money go down the drain faster than you ever thought possible? This is the second in three articles about how to make Google Adwords work for you instead of watching your hard earned money go to Google Adwords. Hot Tip # 4 - Edit your campaign with negative keywords Negative keywords prevent your ads from showing up in searches that you don't want such as "free widgets". This helps prevent wasted clicks which tend to do nothing but cost you money. If you only sell red and blue widgets then you should add yellow as a negative keyword. You make a search negative....

 How To Create A Great Landing Page For Your Website
The landing page or entry page of your visitors is the most important page to your website. This page is likely to be your home page if you happen to be promoting your website www.yourdomain.com more often than your other sub-directory pages as in www.yourdomain.com/sub-directory-page. Your visitor, who happens to be a very busy individual, is not very likely to stay for more than a minute if you fail to capture his attention once he lands on your website. When your visitor lands on your page, he or....

 Search Marketing Guide: How to Write a Landing Page That Converts
If you're paying for click-through's from Google or another search engine, you want to make sure your investment provides a return. You do that with a landing page. Searchers click-through to your page because your ad captures their attention and creates interest. Your landing page now needs to build on that interest, turn it into desire and, ultimately, get action. To be effective, your landing page needs to work like a sales letter. It needs to be designed around a very clear objective - the action you want - and it needs to employ all the motivating and....

 Google AdWords - A Quick Overview for Beginners…
Have you heard about Google AdWords? OK, this time I'm going to explain a bit about it. First of all, you know as well that Google is still the #1 Search Engine in the net, leaving Overture at the second place. If you type a word or a phrase in Google's search box and press "enter", a large number of links will appear in front of you, related to the subject you've typed earlier. Take a look at the right hand side of the main page. There should....

 Google Adwords - How Does It work For You?
There are a few guidelines on how to optimize Google Adwords to work profitably for you. Google, in the present internet world, is one of the most successful and fastest growing companies. This is also in part due to the particular service which Google offers to its users – that of a search engine. Thus, people turn towards it as a reliable source of information. So, Google found itself in a unique position of bringing marketers and consumers closer to each other. The result of this was the creation....

 Get Googled with Adwords to Boost Website Visits
The Google Adwords program is a very popular new program. Mainly people who have products to sell on the Internet use it.... The Google Adwords program is a very popular new program. Mainly people who have products to sell on the Internet use it. If you want to sell products, it might be a good idea to check into the Google Adwords program to give you web site more exposure. Besides, it is not hard to learn and it can mean big profits for your business too. The Google Adwords....

 Local Business Advertising & Google Adwords
Local Business Advertising & Google Adwords - How local businesses can effectively use Google Adwords to maximise their advertising spend. "I don't need the Internet to advertise - I'm a local business!" Okay... If you could spend £0.04 (or $0.05 in the US) and have a new  customer - what would you do with your local business  advertising budget? I hope you would spend that money again and again! Granted this is the ideal example and you are likely to pay  much more then £0.04 per customer you acquire, BUT - herein ....

 Consistency Keeps Traffic Returning
To-day we are goig to discuss the importance of having the design of a web site focus on one theme.  This helps to make the visitors feel comfortable and brings more visitors to the web site, because consistency keeps traffic returning. One of the mistakes many online companies make is trying to be too much to too many people. By dividing their websites into different areas, even though they may be related, can cause confusion to the site's visitors and prevent them from returning or in giving a referral to their friends or business associates.By focusing your site....

 Increase Your Google AdWords CTR
Want to increase your AdWords CTR (click through rate) and drive more traffic to your site? My favorite AdWords feature is the ability to run multiple ad campaigns simultaneously and compare instantly updated data side by side. Let's say, you have started a new website, which features reviews for popular children's products. You currently have an ad campaign running that is getting a CTR of 1.1% (that's about average). Your ad goes something like this, "Kid's Product Reviews. What you must know before you buy, etc". Now, you can create a new ad, run....

 Google Adwords: Here is why it can explode your business!
The beauty of Google Adwords set up is its simplicity. Google programmers seem to be a close follower of the maxim taught by Edward Debono when it comes to simplicity. Signing up and getting started is very easy and takes a few minutes to get your campaign rolling.   If you are new to the Google Adwords programme, all you need to do is relax, and go through the simple steps mentioned below to get you started off on one of the most technically advanced advertising plans on the internet:  Step....

 6 Strategies To Get The Most Out of Google AdWords Advertising
Paid advertising such as Google AdWords is a lucrative way to bring targeted traffic to your website fast. You just need to set up an account with a small activation fee of $5 and you can start bidding on keywords and gain ranking in the SERPs on the right side of the organic search engine listings instantly. Everytime someone clicks on your ad, you pay Google a few cents or dollars depending how much you are willing to pay as maximum cost per click(cpc) for your different keywords. While it's....

 Google Adwords, Google Adsense and Blogging and Pinging.
Firstly, I think most of you know what Google Adwords are,if you don't, they are the small ads to the right of the search results page when you access a search on Google. Everytime someone clicks on one of those little ads, Google gets money, nice eh!! Now to help the advertisers of those small ads, Google started Google Adsense, which is a way of displaying those ads to more eyes. By webmasters adding a code to their pages, they can display those little ads on their sites so everytime someone clicks on one of the ads, Google and the Webmaster of....

Trackback URL for this post:
http://www.problogtips.com/creating-landing-pages-for-google-adwords/1179/trackback/

Posted by Jaron in the catagory of... General Interest