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To be or not to be Flash

Should your website be in Flash or in HTML? The answer can make a difference to your business.

Flash Pros:

There are many compelling reasons for getting your website designed in Adobe/Macromedia Flash. Flash presentations are cool, have pizzazz and are great multimedia experiences.

Flash files usually take some time to load, but this is not a problem if a visitor has been directed to look at the Flash website for a reason. Maybe the visitor has already expressed an interest in the subject of the presentation, e.g. a real estate property, and wants more detail. Maybe the visitor wants to see a tutorial, or a demonstration. Such visitors are captive audiences so they do anticipate the wait.

Flash Cons:

We know of a business owner who insisted, against his designer’s advice, on his website being totally in Flash. He was jubilant when it did appear on Google as a new site for three weeks. His jubilance turned to despair when the website then disappeared out of sight.

Javascript can display movement, fade in photos and slide shows. CSS and javascript provide good navigation systems. We use Flash in websites, but only to animate something which needs animation and which won’t delay loading the home page. We never replace text with Flash.


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Ken McKay is an Australian website designer for small businesses. More information on web design is available at platypus websites –

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