Dollars In The Details!

 by: Daniel Levis

When it comes to your marketing message, the little things count. Trouble is, you’ll never come to respect how much, until you make a commitment to science.

Let me ask you something. Do you practice Kaizen?

Kai what?

Kaizen is a Japanese word meaning gradual and orderly, continuous improvement. Sound like you?

Or do you just wake up one morning & decide that you need to re do your site?

Do you keep a diary?

Not the Anne Frank kind, a chronological record of the results revealed by your ongoing marketing experience. Documentation of exactly what happened last time you changed the copy on your web site, ad campaign, or sales letter.

If you’re like most, you don’t bother to go to this trouble, & you don’t practice Kaizen.

Now I don’t expect you to take my word for it that seemingly trivial changes to your marketing message could have a DRAMATIC impact on your results. I know better than that, see.

But here’s a simple three-step method that you can try out for the next six weeks to prove it, for yourself.

There’s nothing more fascinating than watching human nature in action, & you’ll be amazed at the improvements you can make in your profitability in just a short period of time!

A Simple Three Step “How To”

Follow this roadmap to easily & clearly document your experience with minimum hassle.

Go ahead & try it. It’s not rocket science.

Step 1 – Take a web page that you’re running right now, & decide what you would like to see it do better than it does. Would you like to improve the conversion rate? Are average dollars per visitor your thing? Maybe you need to drive cost out of generating opt-ins, or referrals?

Make a copy of it

Now think about the flow of the page & what might be discouraging people from taking the desired action. Sometimes it’s the words you’ve used. Sometimes it’s the order of the words, or the phrasing of the words. It could be the headline, or the opening paragraph, take your best guess.

As a rule of thumb, changes to the headline & the opening paragraphs, or around the “calls to action” will have more impact than changes elsewhere on the page. But sometimes even subtle changes like indenting the paragraphs, moving images from right to left or left to right can have surprising effects.

Make just one change on your copied page, and republish.

Now, create a folder on your hard drive with today’s date included in the file name, and save both of your pages as HTML files in it.

Step 2 – Advertise your pages with a redirect link that splits the traffic evenly between the two pages. This is known as “split testing”. There are a number of products out there that you can use to do this.

Step 3 – The page that records the most conversions, is your “control”. You will want to reserve this judgment until you have seen it make at least 30 conversions for statistical validity.

Once you have your control, go back to your folder, & rename it by adding the current date to create a date range. So for example, your file name will change from “split test 1 May 25 04”, to “split test 1 May 25 04 – Jun 25 04”.

Now, carefully summarize the metrics that you have recorded in a note pad, & save it in the folder with the HTML files. Be careful to provide enough text explanation as necessary to ensure that you will be clear on the meaning of the results when you revisit them at a later date.

Also, be sure to document the traffic source. Different sources of traffic can have a remarkable impact on results, but that’s a whole other topic of discussion.

You are now ready to repeat the process.

Copy your “control” & make another change, thereby creating a new “challenger”, and so on.

To your success, & until next time, Good Selling!

Japanese Proverb

“If a man has not been seen for three days, his friends should take a good look at him to see what changes have befallen him”

About The Author

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author “Million Dollar Online Advertising Strategies – From The Greatest Letter Writer Of The 20th Century!”, a tribute to the late, great Robert Collier.

Let the legendary Robert Collier show you how to write words that sell…Visit the below site & get 3 FREE Chapters!

http://www.Advertising-Online-Strategies.com/ad-strategies.html

Source: High Quality Article Database - 365Articles.com

 The Importance of Setting Up Your Own Website Online
Are you sacrificing your reputation in online business for the sake of a few dollars per year? Find out how you may be and what you can do to establish trust with your online prospects...... The importance of a website for any online endeavour cannot be understated. There are some who claim that you can make money online even without a website. This is true. It is possible to earn some income without the benefit of your own site. I would say that for the little money that it....

 Who Needs a Domain Name
It's a good idea, if you have a website to consider registering your own domain. A domain name would look like this: thisisadomain.com. Anyone can register his or her own domain name, whether you are an individual or a business. Here's why having a website domain is important: · Your domain name is yours forever. If you decide to switch web-hosting services, you can still keep your domain name. This means that regular visitors to your website wouldn't be affected, if you changed hosts. They would simply type thisisadomain.com and get to your new site. · Having your own domain....

 E-Commerce in a Nutshell
Are you new to the Internet and you're not quite sure what e-commerce is all about? You won't be left in the dark any longer! What is the use of paying hundreds of dollars per week on rent just to sell a few products through a storefront when you can sell everything easily and efficiently online? That is the question a....

 Look Out For Content
Search engines list web pages in order of relevance to a search. How relevant to a search is the content of your web site? Content: One of several factors contributing to relevance to a search is the content of a web site. If you search the web for say toys, then it goes without saying that websites at the top of the search results will be all about toys, more toys and have many details about toys. Times have changed: Websites built a few years ago had less competition for....

 Be Your Own Website Copywriter- Is Pixelvision Killing Your Copy?
Product knowledge can be an entrepreneur's best friend - or worst enemy. You love your product and know it so well – maybe too well. As a result your perspective can actually get in the way of website copy that sells. Are you so close to your fine product that you can't see what really matters to your customers? Try this. Put your nose right on your computer screen. Now look at what's on your screen. How's the view? Can you see the big picture or are you getting lost in the pixels? You just experienced pixelvision. In this exercise pixelvision....

 Why Generic Domain Names Attract More Search Engine Traffic
Investing in a quality Generic Domain Name is the most effective and long lasting Marketing Strategy for your Internet based operation. In today's competitive online marketplace, it's increasingly  difficult to get your website noticed or even seen by your prospective customers. Unless you are a large company with tens of thousands of dollars to spend on advertising and search engine optimization -- you may end up in the bottomless pit of huge search engine databases and never get the attention you deserve... Now, there is an easier way to....

 Step by step process to create free blog on your own FTP within your web template
What is blog? Blog is short for weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. They are typically updated daily using software that allows people with little or no technical background to update and maintain the blog. Why Blog? As its definition it helps to publish news updates, to promote new products & services as well as different opinion from various experts who participates in blogs. Many companies today open a blog section to sell products, for customer care and after sales support. Business....

 Multimedia Blogging: Don’t get left behind!
There are many various multimedia advances happening to the good old blog. Although the blog is only a few years old, technology has kept right up there with it. Now, you have the ability to do a number of fascinating things with it. As the blog owner, this can mean huge potential dollars in marketing. If you are just a blog reader, you can now access your favorites online any time that you feel like it. There are several areas in which the blog has entered the multimedia world. Here are some of....

 Choosing an Affiliate Program
What should you consider when choosing an affiliate program? You need to think about two key things: what business are you in and what can the affiliate program provide to your customers. No matter what business you are in, the largest investment you make will be customer acquisition. If you have your own product, and have acquired a base of satisfied customers, then single product affiliate programs could work very well for you. However, if your business is acquiring customers for other businesses, that is, purely affiliate programs, then a better choice for you could be affiliate programs with multiple products or....

 Blogging: Advances In The Numbers
There are many various multimedia advances happening to the good old blog. Although the blog is only a few years old, technology has kept right up there with it. Now, you have the ability to do a number of fascinating things with it. As the blog owner, this can mean huge potential dollars in marketing. If you are just a blog reader, you can now access your favorites online any time that you feel like it. There are several areas in which the blog has entered the multimedia world. Here are some of....

 Using Google Adsense to Make Money Off Your Website
If your website's revenue is dependent on advertising revenue, it's important to make sure that you only show relevant ads to your website visitors. Google Adsense can help. Many sites on the Internet rely totally upon advertising for their revenue. Some sites advertise to help cover server costs and others advertise to make pure profit. Whatever you need as far as revenue for your website, Google's Adsense program can help. We've all been to Internet sites loaded with pop-ups and defaced with flashing banner ads that hurt our eyes and tell us that we've been selected to win a prize only to....

 Seven Low Cost Pay Per Search Engines Guaranteed to Jump Start Your Business
Like large companies, small business and home business owners need to advertise. When it comes to advertising dollars, small businesses don't have the budgets of large companies. They must be more careful about how and where dollars are spent. Because small businesses and home businesses typically don't have the budgets to hire search engine marketers to optimize their websites for first page ranking, the best way to get found on the internet is to use Pay Per Click Advertising. Pay Per Click Advertising is an online advertising format that enables you to place your advertisements at or near the top of search engines for your keywords based on the amount you bid. Google Adwords....

 The Top Seven Mistakes eBook Authors Make
ebooks are the hottest thing going on the Web right now! Authors with the entrepreneurial instinct are making anywhere from a few hundred to tens of thousands of dollars per month - that's right, per month - by selling ebooks online. Why are some authors doing so much better than others? We've discovered seven key mistakes that most ebook authors make (and in doing so, hold themselves back from major success): 1. They don't write to a specific, target audience. The biggest mistake most ebook authors make is they don't clearly define,....

 Web site questions and answers
How should it be promoted? What should it look like? Can it be done on my own or should a professional be hired to do it? These are just some of the questions that need to be answered first before designing a web site. Experts on this field can be turned to help and do the job for you. Doing it yourself would also be an option if you are taking into consideration the expenses and the time that can be saved by doing so. There are things that needed to be considered in designing your website. And questions,....

 Printing quote in two easy steps
You may have heard this already but you are going to hear it again because this is true: Printing materials like flyer and brochure are a sure fire way of marketing and promoting your business. They have proven their worth over time. Up until now, with modern means of getting your messages out there, these materials are still being chosen over them. But there is always the issue of the prices. It can be noted that prices vary from one printing company to another. In addition, the different qualifications involved in making the materials can directly affect the price you....

Trackback URL for this post:
http://www.problogtips.com/dollars-in-the-details/1308/trackback/

Posted by Jaron in the catagory of... General Interest