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Dont Mistake a Web Site for Advertising

Many small business owners make the mistake of thinking that putting up a web site is advertising. Learn how to avoid this mistake and save your web site from being lost in cyberspace.


Many small business owners make the mistake of thinking that putting up a web site is advertising. They think it’s like putting an ad in the paper that will bring in business. However, they usually end up frustrated when no business comes in. Learn how to avoid this mistake and save your web site from being lost in cyberspace.


Why is my web site not advertising?


So why is putting up a web site not advertising? Well, let’s begin by looking at what advertising really is. Advertising means attracting public attention to a product or service usually by paying for it. Getting public attention is done by broadcasting the ad to an audience.


For example, a shoe store puts an ad in the local newspaper. That newspaper is delivered, i.e. broadcasted, to the local neighborhood. Readers of the paper will see the ad. In the end the shoe store owner hopes people come to the store.


The important thing to note is that the ad is “broadcasted”. That is, the ad is put in front of the viewers.


So the reason a web site is not advertising, is that it is not “broadcasted” to any viewers. The web site never reaches any audience and gets no attention. In fact, the only way a web site gets attention is if a person takes action to go there, such as typing in the address or clicking a link.


And here’s the advertising mistake.


Many first time web site owners put up a web site with the ad mentality. They build the site, spending a fair amount of time and money. The web site goes live and they sit back and wait for something to happen.


Months go by and as you can guess, no business activity is generated from the web site. They feel like the Web doesn’t work and that they wasted their money. Some business owners chalk it up as a loss, but others come to learn that the web site itself needs to be shared with people, i.e. broadcasted, i.e. advertised!


So if it isn’t advertising, what is it?


Good question. A web site is a tool that makes communication faster and easier. It’s a tool that you use “after” a person gets to your site. Some good uses include:



A web site is not advertising … it needs advertising!


So a web site is not advertising. It is a good tool for improving your communication which can help your business in many ways. For this tool to be of any use, it must be advertised.


The first thing you ought to do to start advertising your web site would be to put your web address on your business cards, brochures, voice mail, email, etc. Next, include your web site address on all your existing marketing methods, such as newspaper ads, paper mailings, TV ads, radio ads, etc.


Some online methods that can bring you visitors include search engine optimization, search engine advertising, banner advertisingComputer Technology Articles, email marketing and affiliate programs.

Source: Free Articles from ArticlesFactory.com

Kenn Schroder helps coaches who are struggling to attract clients. He provides web design, web marketing and search engine optimization to help you build a client-attracting coaching website. 

Get your FREE report and FREE newsletter to help you build a practice full of clients. www.CoachingSitesThatWork.com

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