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Improve Search Rankings with SERTainty

Improve your website’s search engine rankings and stop wasting time on ineffective methods by using the Search Engine Rule ofThumb.

There are many misunderstandings about how toget high rankings on search engines. I’ve heard some very strange ones such as”put a counter on your home page.” 

These myths — downright bad advice — can cause you to focus on useless, time-wasting efforts leading to confusion, frustration and, of course, poor results.

When making decisions about what to do to improve your rankings, let me give you a rule of thumb, and call it SERT – the Search Engine Rule of Thumb.

SERT is derived from simple logic based on motivation.  

Here’s how it goes …

Your motivation – you want high rankings.

You want high rankings so that visitors will come to your site, subscribe to your newsletter, buy your products and hire you as their coach.

Ok, great. But guess what? Search engines control your rankings! So, in order to get high rankings, you need to do the things that search engines consider important. You need to appeal to the search engine motivation.

Search engine motivation – to have lots of people use the search engine.

Search engines such as Google and Yahoo want a lot of people to utilize their services so search engines can make money. So, they need searchers. But, in order to attract searchers, they need to appeal to the searchers’ motivation.

Searchers’ motivation – relevant results, fast.

Searchers are on a quest for something when they go to a search engine – information, product, fun, whatever. They want answers fast too. Waiting even five extra seconds for a page to load will result in people giving up, and moving on.

So what does this tell us?

That in order for you to get high rankings, you need to create a website that appeals to the motivation of searchers. That is, a website that provides highly relevant results and can do it quickly.

And that’s the rule of thumb: In order to get high rankings, you need to do things that help people get relevant results fast. 

 

Let’s go a little deeper to give you some specifics to focus on.

How do search engines determine if a website is able to provide good results quickly?

Three of the most important things to keep in mind are: Content, Popularity and Accessibility.

So, back to the example mentioned earlier. Can you now see why adding a counter to your website won’t do much for your
rankings?  It’s because a counter on your home page doesn’t provide good content, doesn’t increase popularity, and doesn’t make your site easier to access. It just counts!

When you eliminate the confusion, and stop wasting time on ineffective methodsBusiness Management Articles, you begin to identify and focus your efforts on things that will help your website improve its rankings on search engines.

Use the SERT rule of thumb to be sertain you are on the right path to higher rankings.

Source: Free Articles from ArticlesFactory.com

Kenn Schroder helps coaches who are struggling to attract clients. He provides web design, web marketing and search engine optimization to help you build a client-attracting coaching website. Get your FREE report and FREE newsletter to help you build a practice full of clients. http://www.CoachingSitesThatWork.com

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This entry was posted to Pro Blog Tips on Monday, November 26th, 2007 at 2:00 pm and is filed under... General Interest. Both comments and pings are currently closed.

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