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Niche Marketing – Three Successful Business Models

So you’ve decided on a Niche Market, you’ve researched it, created your product and found there’s a potential gold mine in it, now you have to decide how you’re going to set your business up.


To help you decide here are three successful models to consider.


Niche Business Model One – The Mini-Site


This is probably the most common model online based on a single niche product. Here’s the process :



This model is relatively quick and easy to set up and requires almost zero maintenance once it’s up and running. It also provides safety in numbers, because if one of your sites fails you still have income from all the others.


On the downside this can be quite an expensive model as each niche you target will require a domain name and hosting for each website unless you have a hosting package which allows you multiple domains on the same account.


Niche Business Model Two – The Network


This model is similar to the one we covered above, but in this case you have a series of mini-sites all focusing on a main niche theme. Each mini-site is targeted at a different sub-niche within the main theme and each site islinked to the others to produce a network. If this sounds a little complicated, don’t worry, it’s not. Here’s how it works :



As with the Mini-Site model this is relatively quick and easy to set up, though it does require a little more work to establish the cross-linking of all the sites. But there is an added advantage here that the reciprocal linking should help improve search engine ranking for each site.


This model is also relatively maintenance free once set up, apart from checking that all the links are working properly from time to time. As with model one, it also provides safety in numbers and separate income streams.


But like model one, this can also be quite expensive as each sub-niche you target will require a separate domain name and hosting etc.


Niche Business Model Three – The Content Site


This model is similar to number two except that the income streams come “not” from linking individual mini-sites, but from linking the different sub-niche sections within the same domain. Here’s how this one works :



Content sites are a lot more time consuming to set up than the two mini-site models and require constant maintainance but the search engines love them, so it’s well worth the time spent building them if that’s the way you want to go.


Content sites also have the added advantage that they require only one domain name and hosting package so they are relatively inexpensive to run.


There are many other business models you can apply to your niche marketing – these three are some of the most popular which are working for a lot of people online. Try them and see what works best for you.


Copyright © 2006Article Submission, Andre Anthony Niche Market Know-How


Andre Anthony has been running his own businesses on and off the Internet since 1983. He owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.com today to find strategies, tips, tools, products and resources for effective niche marketing. Get his Free Niche Market Know-How Course here: http://www.nichemarketknowhow.com/course.htm

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