rss content syndication is a relatively new member of the internet marketing family of campaign options. And, it seems as though new uses for rSS content are coming about very quickly. This is possibly due to recent changes in the way that major search engines like Yahoo! and Google want web site owners to advertise.

It seems like it shouldn’t matter to the search engines – the way you choose to market your website. But, it does when your link popularity begins to fall due to too many links on irrelevant web directories, etc. With RSS content syndication, you will not face that problem. And the better your content, the better the chances of increasing your standing with the search engines (not to mention your site visitors).

rss feeds are no longer just appearing on the large news sites in order to show the latest headlines. They are appearing on internet-enabled cell phones, PDA and other mobile devices. The reason this is possible is the simple XML format used to produce the RSS feed. By using RSS syndication to spread the word about your site, you are now using one of the best advertising methods for reaching the “non-traditional” web browsers installed on these mobile devices.

Anyone familiar with web directory will understand the approach recommended for RSS syndication that I will term “many doors.” The many doors approach means that you are providing several different headlines for the SAME article! If you have done directory submissions, or worked with a directory submission service this is what you provided for anchor text and site descriptions.

So, you can see that while some level of time investment will be required… you will no longer need to generate huge numbers of SEO content in order to “trick” the search engines. As a matter of fact, you will probably want to concentrate your efforts on providing a few high-quality relevant articles that will gain and keep the attention of your site visitors.

You will need to generate content an update your website frequently if you want your RSS content syndication technique to be an effective form of marketing. Why?

The answer is simple, but often overlooked by those publishing RSS content for syndication. When site visitors become accustomed to looking at an RSS feed for teasers about new information they can use, and they notice that there have not been any new additions for a while they stop looking. If you decide that RSS content syndication is a good marketing tool for your site, understand that you are committing a small amount of time in order to draw and keep your web site traffic.

How often will I need to update? That is a question frequently asked by those new to the world of RSS marketing. It really depends on a few things. If you are publishing content about developments in the stock market, your readers may expect hourly updates. However, if you are publishing content on the week’s hottest new movies you could probably publish once a week and keep your readers happy. Of course, if you are syndicating RSS content about new books written on the topic of antique shoe stretches you may only need to publish content annually. This also points out another thought to consider.

If your content is so specific that it applies only to a limited group of people, then either RSS content syndication is not the right marketing technique for your web site or you need to expand your content offerings. If you find your website traffic lacking, why not try expanding your content to include a broader audience?

When you publish content on your website that you want your visitors to see, but you also want to make that same content available to others interested in the same subject area, RSS feed services provide a great and inexpensive way to expand your readership!

There are actually new search engines (Example, Feedster) that are in place with the purpose of allowing people to search for syndicated content that can be placed on their rss feeds in order to provide a service to their web site visitors. Because there is such a service, there must be a need for this type of content! Therefore, listing your syndicated content with sites like Feedster will enable other web site owners seeking your information to find it.

Here is a short overview of what you need to do in order to get your content out there for RSS syndication:

First, you will need to compile a list of the content articles provided on your website with their headlines, URL and description. From this list, you will need to create a simple XML file (RSS format).

Second, you submit the XML file to services that make RSS syndicated content available for other users.

Third, you wait for approval of your RSS feed from each of the services.

Fourth, after you are accepted by a site you need to find out how often they will update their system with your latest XML RSS feed. You then need to ensure that you are updating your information at the appropriate time!

Finally, you need to sit back and enjoy the fruits of your labor! This is when you will begin to see increased traffic and sales to your site.

Michelle McClory is an online marketing expert with 5 years of experience who is proud to be a member of the eByro team. If you would like to explore more Internet Marketing techniques visit eByro – the Vertical Portal for Internet Entrepreneurs

Technorati Tags: rss, rss feeds, rss feed, rss content

  Shared Or Dedicated Web Hosting? What Does Your Business Need
There is nothing more frustrating as a webmaster then waking up in the morning, firing up your browser to check your website only to find a message saying "This site has exceeded it's bandwidth limits for the month" It's embarrassing, time consuming and not to mention costly if you are missing out on sales. On the other side of the scale, it can be very costly to be on a larger web hosting plan or dedicated server and hardly even use the services it offers. Good quality web hosting is not cheap, but you need to balance your business needs with what....

  The Easiest way of sharing your video and audio files online
You probably know this problem when you try to send huge file to your friend through email but because of some unknown reason you can not do that. Your provider just does not allow you to send such a big file. What if there was an solution to your problems. What if you could do match more than just sending file to your friends. What if you could also share link for downloading this file with others. And exactly that we will discuss in this article. Here is situation....

  The Future of Vodcast
Before, it used to be just broadcast media. But with a very dynamic computer technology, we now have the podcast (subscription to audio content) and the video podcast which can only be experienced on the Internet as well as on other portable multimedia devices like the laptop and iPod. The video podcast or vodcast, for short, is actually a result of the podcast. The podcast focuses only on the audio aspect while the vodcast combines both audio and video just like the television. A vodcast can be distributed from a web server either as a file or as a stream.....

  Five Proven Methods for Internet Marketing Success
There are numerous ways that you can promote your online business or website, some more effective than others. These five proven methods will help you to generate traffic to your site and also to generate income into your wallet. 1. One thing that appeals to everyone is “free.” If it is free people will take it. Think of the samples of cheese given away at grocery stores. Do you really want a small piece of cheese? Of course not! But you take it simply because it is free and someone is nice enough to offer it to you. The same principle....

  Inject Yourself into Your Content – Principle # 7 of Creating Compelling Content
As I look back on the posts that have connected most with my readers it is often posts in which I’ve shared something of my own personal story and experience that seem to draw readers into a deeper engagement. Sometimes it’s not what you write but who you are and the stories that you tell that seem to make content compelling. Many readers don’t just want information - they want an emotional connection and they want to know that someone real is on the other end of what they’re writing. To put it another way - Compelling content often is produced by compelling....

Trackback URL for this post:
http://www.problogtips.com/rss-provides-multiple-opportunities-to-share-your-information/2002/trackback/

Posted by Jaron in the catagory of... General Interest

No Trackbacks »