Search Engine Optimization: Site Structure and Popularity

 by: Milena Sotirova

In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer only to the search engine optimization aspect or it broadens into many related components.

Following the user experience line, it is easy to describe what the most important levels of access Internet popularity are and how it can be achieved.

Site organization

Well, the site organization is always the first after choosing a domain name that comes up as a decision in the design process. Organizing of the structure is a basic of the level of importance web promotion means. It requires following of simple and comprehensive rules that have proven results.

Home page is communication center of your site and it presumes availability of the basic structure and content implications. Good example of site navigation is PromotionWorld.com http://www.promotionworld.com/ site with well defined link structure and intersection navigation accessibility. List properly your basic content units, keeping the topic and title structure clear. Golden rule:” Simple is best” is totally applicable here and as you will see in the design. To keep simple means not to overload the home page with unuseful information and links. Structure inner index pages, where you can develop the structure and content and which will allow better search engine optimization and indexing.

The navigation should be clear and to be applied to all the pages. Generally users before going to your site have Internet experience and their expectations will follow the impression from their previous visits to other web sites. A good example of site structure is the Microsoft’s http://www.microsoft.com/ design decision with areas clearly defined and structured by families and content destinations. To find out what your industry competitors do, you can perform a research by your main keywords in the search engines. The site organization for a specific industry is generally kept in well defined frames.

Design

Following the best examples will allow your site to perform better. If you are trying to change the design, you can set a survey question about the user experience within your site. Use the feedback to learn how your users feel the change and ask specific questions to reach to weak points of the new implementation. The design should keep the industry line and to be a step ahead with following the best examples. Do your search here again to find out how the best industry sites are designed. Developing of your own design concept is very important for your site success. Concept elements are: the small design elements in the headers, table formatting, and link and title styles.

The images can be kept simple and used only where appropriate. The buttons can be replaced with table structure and links where over effect can be presented through style. This will allow you to achieve a double effect: site better indexing and positioning in the search engines and fast loading of the site pages.

Keep the colors easy to perceive without teasing the eyes. The colors should follow one line and to be corresponding in saturation and color schemes. One of the best examples is the Sun’s site design http://sun.com/ where the colors are used only to frame the content areas. The color choice should correspond to your industry sphere and keep the general site concept clear. Using too many effects can cause your users to abandon the site. The styling is also applicable to links and titles. The link font colors should be readable and corresponding to the basic methods of the successful internet marketing.

Generally the best design structure is a step ahead to improving your web presence. Using this powerful means you can achieve better web visibility and user retention.

About The Author

Milena Sotirova is Editor of DevStart, Inc. She has publications on web promotion, search engine optimization and web hosting industry news coverage and analyses. PromotionWorld.com is one of the most popular sites for web promotion and contains tutorials, tools, articles and search engine news. Subscribe for DevStart Channel http://www.promotionworld.com/informer/

Send your feedback to editor@devstart.com

You can reproduce this article on your website, or in your Newsletter provided that you include the resource box.

Source: High Quality Article Database – 365Articles.com

  SEO and SEM Common Terms
SEO = Search Engine Optimization Search Engine Optimization is the process of scientifically tweaking a particular website's pages in order to get a good rank from major search engines for a competitive keyword or group of keywords. SEM = Search Engine Marketing Search Engine Marketing is one effective example Internet Marketing that involves search engine optimization. This involves planning and executing right methods to target and get quality traffic to a particular website and convert this traffic into sales or signups. SEO Specialist = Search Engine Optimization Specialist Previously called Search Engine Optimizers (SEO) but revised to SEO Specialist to give way and prohibit confusion....

  Link Popularity Explained and How To Build Links
Link Popularity Explained and How To Build Links by: Frank Kilkelly Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is computed from the number and more importantly, the quality of links pointing to a web site. Link Popularity history To gain a better understanding of link popularity it is useful to know why it became so crucial for search engine rankings. In the past a web page's ranking was determined, amongst other factors, by the number of keyword occurences within 'on-page' elements i.e. in page text,....

  Link Popularity is The Key have huge amount of permanent and quality traffic
Link popularity is determined by the number of links from relevant sites that direct traffic to your website. Because the latest updates to the major search engines, like Google and Yahoo! now consider not only the number of links, but additionally the theme and content of the linking page. Link Popularity is the key to earning a place in the results pages of these search engines. As a website owner, you may or may not realize the value of a campaign designed to increase link popularity. The results of such efforts serve to increase the amount of traffic not only....

  How To Stand A Chance In The Search Engine Optimization Maze
Despite all the other methods available for obtaining a decent web ranking for your website, for instance, link exchanges, search engine optimization or SEO is still regarded as the way to go to ensure that your website is listed high in the search engine rankings. Search engine optimization is a method of analyzing your site and modifying it to allow search engines to read and index it. Search engine optimization is about building and maintaining a website that will get ranked highly on the major search engines. SEO comprises of a set of techniques used in order to attract....

  Increasing Your Search Engine Ranking
The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue. At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The....

Trackback URL for this post:
http://www.problogtips.com/search-engine-optimization-site-structure-and-popularity/1305/trackback/

Posted by Jaron in the catagory of... General Interest

No Trackbacks »