You have a business; you are new and want to build a client list.
However, the public doesn’t know much about you.

One of the best ways to build the relations, credibility and to help get people to know more about you and your area of expertise is to write articles. People are always looking for good articles for their websites, blogs and newsletters. The important words here are good and content.

Good articles are content rich. The help the reader understand that which you are writing about. It gives them insight, whether it is about Business, Communication, Health or any number of subjects. When you provide an article for your reader, whether you wrote it or published it, you are doing your clients a service by educating them in the areas that they wish to learn. Moreover, your credibility can be built or diminished by the article.

Articles also help to keep your website updated and helped to increase your search engine ratings. Stagnate websites that never change, get a much lower rating with Google. As well, do not encourage your audience to come back. They are thinking, ok, I saw it.

A summary of the benefits are:

For the author, they:
• Increased Exposure
• Give Credibility (You show your expertise)
• Develop Relations (People get to know you better)
• Create links to your site
• Give you free Publicity

For the Publisher or Website Owner, it provides:

• Content
• Related Articles that you don’t have to write
• Reference and information that you don’t have to write
• A vast resource of free information

However, it is important to remember that there can be a downside. Of which you can avoid, once you understand what it is.

There is nothing worse than reading an article that is nothing more than a sales letter, a news release or an inflated glorified piece on how wonderful you are. You need to give the public something that they can use.

Then they are much more likely to follow your link in your resource box, back to your site to find out more about you.

Remember, that in each article, you are communication something about you. You want the message that be one that encourages people to want to get to know you better, to learn more about you know and to become one of your clients or subscribers.

In your resource box, make sure you are clear, stating who you are and where they can find out more about you. Most article directories and magazines have set limits on the size and amount of information you can place so it is important to ensure it is accurate and inviting. You are not writing articles just for praise
and admiration. You do have a business to run and bills to pay. Even if you are a millionaire and want to write just for the shear joy of it and love to teach for free, your resource box is still important, as you would want the readers to know that the information came from a credible source.

So go ahead and get started. Don’t stop at one article, it can easily become buried.. Make it a habit and write them regularly whether it is once a week or once a month. And remember, have fun doing them.

“To Master Communication
is to Master Wealth”

[ Submitted with ArticleSubmitter Pro - http://www.articlesubmitterpro.com]

Maria Boomhower is The Master Communicator and holds a Diploma in the Art of Applied Communication. She has won awards for excellence in video production, running sub-press centres, photo-journalism & training. Maria has spent years studying Quantum & Meta physics to bring in this human aspect of Communication.
Maria has an article directory that includes training in article writing & submissions at: http://www.communicationmasteryarticles.com and an Article Newsletter at:
Communication Mastery Articles Newsletter
http://www.falconfreedom.com

Source: High Quality Article Database – 365Articles.com

  Ezine Publishing: Is It Worth The Effort?
Is writing an ezine or newsletter still worth your time and effort, or is it a fading means of marketing? With all the spam filters being automatically included in email clients these days it's definitely harder to get your messages through. But that's exactly why you need to start and maintain your own ezine or newsletter. By building the trust factor with your readers they'll always be willing to accept your emails. The benefits of ezine marketing are numerous. As an ezine publisher you need to do a few things first to ensure your success. Target Market The very first item you need to know's what is your target market or audience. Is....

  Article Writing: 8 Tips For Success
Writing articles is a good way to promote your website or business and to explain product benefits.  But you can't just put anything together and expect it to do its job of bringing in traffic.  You need to think about what it is you want to say and then put some effort into saying it well.  You can enhance the written polish of your article by observing a few article writing tips... 1.....

  Article Writing — Your Key to Success
Have you wasted valuable time and money trying to promote your online business? If you've spent hard-earned cash buying ads on ezines or on websites, you may have been disappointed with the results. There's a better way to advertise your business or website! Article writing is for you if you want great benefits that don't cost anything. By submitting quality articles you'll get lots of exposure and publicity -- without a financial investment! You've probably realized by now that the internet is about information, so content brings visitors to your site. That's a no-brainer! Consider the possibilities of regularly writing for the internet. Your work....

  Writing Articles for Publication – 3 Fatal Mistakes
Viral marketing in the form of article writing and submission is one of the hottest forms of marketing today.  Avoid these three fatal mistakes in article marketing and watch your traffic - and profits - soar. As one of the hottest forms of viral marketing today, article writing and submission must be part of your marketing effort whether your business is online, brick-and-mortar, or both.  To get the most out of your article....

  Ezine Article Writing – Structure And Stretch
Webmasters should take advantage of every opportunity to get free publicity. This includes writing and publishing articles but many webmasters fear that they would not be able to write a whole article. There are ways to ensure articles fit the criteria for publication in ezines. If you are a webmaster you will know that writing articles for publication in ezines is an excellent way to get free publicity for your website. One thing....

Trackback URL for this post:
http://www.problogtips.com/the-benefits-of-writing-ariticles/1499/trackback/

Posted by Jaron in the catagory of... General Interest

Comments Off