There have been many sites that promote Top Paying Keywords and how if you add these keywords you can instantly improve your Adsense revenue.  However, if you really want to see a dramatic increase in pay per clicks, you need to ensure 2 very important things happen on your web page. They seem very obvious, but many site owners miss the opportunity to attract higher paying ads simply because they miss these 2 very important partners to a Top Paying Adsense Keywords list.

There is no doubting the success of Google’s Adsense program. Even Yahoo! and Kanoodle have joined in on the game, offering to join publishers with advertisers. Given the right circumstances, its a win / win situation for both.

There have been many sites that promote Top Paying Keywords and how if you add these keywords you can instantly improve your Adsense revenue.  However, if you really want to see a dramatic increase in pay per clicks, you need to ensure 2 very important things happen on your web page. They seem very obvious, but many site owners miss the opportunity to attract higher paying ads simply because they miss these 2 very important partners to a Top Paying Adsense Keywords list.

Optimization

Many “would be” web designers decide to build a site around the highest paying keywords, yet, forget to optimize their site around a specific keyword. Instead, they forget the basics of how to properly create a title tag, page description, keyword density and having clean search engine spider friendly code.
Remember, its the source code that the Adsense and Kanoodle programs are using to decide what ads will appear. If your top 2 keywords are “insurance” and “downloads”, you may find that you end up with ads regarding “insurance downloads” which of course will not pay much.

Also, having a high keyword density score for the keyword can get you into trouble with the search engines (specifically Google). Keywords spamming is never a good idea.
Optimize your page and you will search more hits to that page and not confuse the bots that create the ads for you.

Content

This is by far the most important and most missed tips. If you are going to include top paying keywords on your site, remember, if you want to attract high paying ads, you need to be selling your visitor on what your advertiser wants. Your content should sell to the visitors needs. Why should your visitor consider car insurance? What are the benefits of car insurance? Where can they get the best quotes? If you pique the interest of your visitor, they are more likely to click on your ads than if they feel that they are not getting the information they came to your site for in the first place.

Your content should have a specific flow to it. If you start jamming keywords into your content, your visitor will automatically suspect that you are trying to deceive them. Once you do that, they are gone! Why waste your visitors time after working so hard to get them to your site in the first place?
Well optimized, focused content will always produce better, higher paying ads. That is why you are a publisher: you want those high paying ads on your site. What use though are those high paying keywords if your content doesn’t pique your visitors curiosity? Be passionate about your content, and the click through rates will skyrocket!

Its also important to make sure that you are using the right number of ads per page, but that is for another article!

  Pay-per-click
A very important point to keep in mind with pay per click is you must test, test, and test some more. Don't start off with a major investment. Start with the minimum and see how the search engine performs in terms of the traffic it delivers and how well that traffic converts into paying customers.An essential part of your testing is having a method in place that allows you to track your return on money invested. ....

  The Ugly Truth About Your Beautiful Adsense Tactics
The internet is abuzz over Google's Adsense program. Fortunes are being made by those savvy enough to understand how to use it to their fullest advantage. Everyone is looking for the best ways to exploit this massive advertising program, and there are literally hundreds of Adsense “experts” willing to sell you tips and hints on how to earn a healthy income with the program. For those unfamiliar with Adsense, a brief overview may be in order. Google allows advertisers to place bids on keywords of their choice as part of what is termed the Adwords program. The amount paid for advertising....

  Seven Low Cost Pay Per Search Engines Guaranteed to Jump Start Your Business
Like large companies, small business and home business owners need to advertise. When it comes to advertising dollars, small businesses don't have the budgets of large companies. They must be more careful about how and where dollars are spent. Because small businesses and home businesses typically don't have the budgets to hire search engine marketers to optimize their websites for first page ranking, the best way to get found on the internet is to use Pay Per Click Advertising. Pay Per Click Advertising is an online advertising format that enables you to place your advertisements at or near the top of search engines for your keywords based on the amount you bid. Google Adwords....

  Optimize Video Podcasts – Part 1
By Sharon Housley in Video Marketing It does not matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting… there are a few behind-the-scenes actions you can take to help attract more attention to your video productions. Just like websites, it does not matter how amazing the content is if interested people are unable to find it. Use the following suggestions to help increase the exposure your videos receive… 1. Use Keywords In Video File Name Insert keywords in the name of the video file. When determining what keywords to use, do not....

  Video Optimization – Part 2
By Sharon Housley in Video Marketing Optimizing your video for search engines will increase the exposure that the video receives, and optimization will also help spread the video’s message. Follow these steps to enhance your videos and improve their rankings… 1. Shorter Videos Rank Better No big surprise here — the file size of short videos is much smaller than that of longer videos. On the video networks like YouTube, short videos are viewed far more often than longer ones. A length of less than 3 minutes per video seems to be ideal, and absolutely....

Trackback URL for this post:
http://www.problogtips.com/top-paying-keywords-how-to-increase-your-pay-per-click-returns/319/trackback/

Posted by Jaron in the catagory of... General Interest

No Trackbacks »