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Why Googling Your Name Means Huge Money

Googling Your Name is Money in Your Pocket. With the pursuit of optimizing a site for certain keywords, so many companies forget to optimize for their own company name.


I Was Googled


It was just yesterday that an old friend of mine got in touch with me by Googling my first and last name. He found all sorts of articles, which mentioned my name, including my own website as #1.


Googling Your Name is Money in Your Pocket


This reminded me of a client I had who was nowhere to be seen when you Googled their name. This was a huge problem since they were 100% referral and many people searched for their company name on the Internet to find their website. It took two months for them to start showing up, but when they did, it was a HUGE money maker for them. Potential customers who had been referred were finally able to find them.


With the pursuit of optimizing a site for certain keywords, so many companies forget to optimize for their own company name.


The Proof is in the Puddin’


A recent study by Nielsen//Netratings suggest that when web users know the name of a website, they prefer to type in a domain name in the “search box” of Google or Yahoo, rather than typing a domain name into the browser bar.


What does this tell you? Well, it says that if someone has heard of your company, they’re either going to type in your website name or your domain name into the search box and your website better be ready and waiting at the top of the search engines.


Do YOU show up when your name or company name is Googled?


Here’s How You Do It


To search engine optimize (SEO) your company name on your website, here are some tips. (This isn’t an exhaustive list of all that you can do, but it’s enough to get you started.)



Christie Turley is a web marketing expert and author of the Not-So-Dumb Blond Internet Guides.  RATE YOUR WEBSITE with my complimentary online Web Site Diagnostic tool and BOOST your Web Profits today:  http://www.NotSoDumbBlond.com/web-diagnostic.htm

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This entry was posted to Pro Blog Tips on Monday, January 30th, 2006 at 12:00 pm and is filed under... General Interest. Both comments and pings are currently closed.

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