The appearance of your web site text can actuallyincrease or decrease your sales. The size, font, styleand color of your text can easily affect your reader’sbuying decision. Below are ten points to considerwhen typing text on your web site.

1. Easy To Read- You want to make it easy for yourvisitors to read your text. You don’t want to use a lightcolored text like yellow on a white background andyou don’t want to use dark blue text on a black back-ground.

2. Create A Mood- You want to use the color ofyour text to create a mood for the reader. If you wantto create excitement, use some red text. If you want tocreate greed, use a some green text. Use colors thatwould put you in a mood to buy your product.

3. Grab Their Attention- You can grab your readersattention by using headlines. Make the headline morenoticeable by using a different colored headline thanyour ad copy. This offsets the headline and pulls thereader into the rest of your ad copy.

4. Highlight Keywords- You can emphasize phrasesand keywords that are important to your readers. Forinstance, use super, deluxe, fast, low price, free, new,etc. You could use bolding, underlining, italics, colorchanging, etc.

5. Sizing It Up- You don’t want to use text that is toosmall or to large. You want to use larger text for yourheadlines and subheadings. You want to use smallertext for your ad copy. If your grandparents can’t readit, it’s too small.

6. Don’t Use All CAPS!- You don’t want to use allcapital letters in your ad copy. It looks unprofessionaland is hard to read. You may want to use all CAPSin your headlines to offset it.

7. Font Properly- You want to use a text font thatrelates to the product or services your selling. Youdon’t want to use a comic type font when your sellingbusiness books.

8. Spacing Out- It’s important to use spaces properlywhen typing your text. You should indent and bulletkey benefits your product or service will give thereader. Your headlines, subheadings, sentences andparagraphs should be consistently spaced throughoutyour web site.

9. I Need Sunglasses- Don’t use all bright text colorsand backgrounds on your web site. It will make yourtext hard to read and actually bother your readers’eyes to the point they just decide to leave your site.

10. Check The Readability- It’s important to checkyour spelling and grammar before you upload yourweb page. When writing an ad copy you’re allowed tobreak some of those grammar rules to get your pointacross.

 Nobody Signing up for your Newsletter?
Question: Why is nobody signing up for my newsletter? I know that's where the money is, but I just can't get anyone to sign up. What can I do? Signed – Yoo hoo… Anyone there? Dear Yoo hoo… Anyone there? Please don't feel badly. I actually get this question a lot in my consulting business. It's a very common problem and, fortunately, one that you can start improving today. Here is the short version of the checklist I go through with clients when examining ways to fix this problem. 1. Where do I sign up? The first thing I do when I'm helping a client....

 Reasons why you should have a Weblogger installed on your web site.
I don't know about you, but when I built my first web site threeyears back I don't know anything about the webloggers. One daywhen I checking the features of my web host control panel (aftertwo months of uploading my first home page) I saw the link'Webstats'. That was the first time I get to know that I can knowhow many people are comming to my site.For few days I was thrilled to know about this. One day I did asearch on 'web stats' on Altavista. In the search results I came across very good....

 Making Money Through Product Resell Rights
Resell rights come in many forms and sizes. They can come in large packages with many products bundled together and offered for an almost suspiciously low price. Or they can be offered on a single product for a four-figure sum. There are also different types of rights offered allowing you to do different things. Basic resell rights only give you the right to sell the product. You cannot claim the product is your own and you do not have permission to offer the resell rights to anyone else. Basic resell rights are usually the cheapest, so it may be easier....

 Search Marketing Guide: How to Write a Landing Page That Converts
If you're paying for click-through's from Google or another search engine, you want to make sure your investment provides a return. You do that with a landing page. Searchers click-through to your page because your ad captures their attention and creates interest. Your landing page now needs to build on that interest, turn it into desire and, ultimately, get action. To be effective, your landing page needs to work like a sales letter. It needs to be designed around a very clear objective - the action you want - and it needs to employ all the motivating and....

 Simple 404
404 pages are one of the most boring pages on your site but they are also one of the most important. Imagine going somewhere you have never been before with no signposts to direct you ( and no sat nav) where would you go next? You would either guess and try to navigate your way round or you would simply turn back. In web terms this is very bad, it creates a barrier with you and your visitors on either side. Checking the web I see quite a lot of websites that simply leave it to the software they use or they simply don’t....

 4 Keys to Building Your Own Opt-In List
With every "guru" preaching, "The money is in the list." Are you starting to  realize the importance of having your own? If not then you should really get with the program. With tons of articles and books on how to grow your list, there are really four main things you need to know to do it efficiently. The first is put a nice looking web form at the bottom of your site right....

 Be friendly to search engines
The object of search engines is to give their visitors a list of web pages relevant to the search words, in the order of relevance to the search words. So what do they want from websites? Relevance to a search: The frequency of the search word on a web page is an indicator of its relevance. If a web page contains the word ten times on the page, it is ten times more relevant than a page which contains the word only once. The position of the search word:....

 Features Your Web Site Needs To Make The Sale
Do not spend all your time on the home page, keywords and Titles.In order to be able to make sales when customers visit your site to get information on the product or service they were looking for. There is no doubt that search engine optimization and great rankings can not keep your customers on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and clear information. Thus if....

 Search Engine Optimization and Website customization Tips
People highly search for Search engine optimization , better PageRank in Google etc. Infact I too was one of them , I would like to state some common tips I came across for increasing page rank and better listing in Search Engines. Linking It`s where your site`s existense is , if you make a page and tell a friend or 2 nothing happens no one will know about your site. Get links to your site from wherever possible, if you have 5 links to your site not only people will come to you from 5 locations , you are making it known to....

 Basic Web Design Tips
Here is a list of some tips to help you with your web pages. These are simply suggestions to help you create a better surfing experience for your visitors. Avoid Under Construction signs - All good web sites should always be under construction. Including the words "under construction", or worse yet a blinking animation, only makes you look like an amateur. These notices are so frowned upon that directories such as Yahoo will not accept sites with one on the home page. Most awards programs will immediately reject any sites displaying this ....

 10 Great Search Engine Optimization Tools for Your Online Success
10 Great Search Engine Optimization Tools for Your Online Success by: Milena Sotirova The Internet promotion of every company is related to the search engine positioning of the site. The positioning is important for your books, products and services to be easily found online. Search engine position is the place which a site takes in the search results for every search engine after performing search. The searches often are results of one or more words entered in the search bar. It seems simple to find where your site is by searching with the related keywords. For the search engine optimization being effective....

 Wiki – What SEOs can learn from it
I've been actively researching ways to quickly and effectively build content to websites. And while blogs tend to be near the top of the list, there are other opportunities out there. One such opportunity is a Wiki. And while a Wiki won't suit all sites, there are those which can use a Wiki effectively. If you think you are one of those sites, take a look at this article. What is a Wiki? Wiki is a piece of server software that allows users to freely create and edit web page content using any Web browser. Wiki supports....

 How To Spice Up Your MySpace Page
Have You been enjoying your site at MySpace but want a bit more happening on your page?  We are going to cover posting on a friends page, slide.com to get a guest book or a slide show, finding some sparkle at sparkletags.com, posting polls, bulletins, adding clocks, counters, and general style to your page. Let's get started with some music, my personal favorite. You can go to your edit profile page and delete your original song choice if you want to get a player. There are several sites to visit to get a music player that will hold more than....

 Why You Should Build Your Opt-In E-mail Lists? : Video Tutorial
You've probably heard hundreds of times that "the money is in the list," but why's that? What's so special about having your own opt-in e-mail lists? The answer lies in the three benefits of having your own opt-in e-mail list. 1. It Can Increase Your Conversion Let's face the fact. Most of your site's visitors usually don't purchase at their first visit. Not everyone that comes to your site is an impulse buyer.....

 Graphics for your Web Design
If you are a knowledge seeker or if you are into researching, the web can be a great advantage and help to you. You don't need to go out and search in the towering heights of books in libraries. That is if you have time too. Almost everything can be found with just the click of your finger and you are accessing information worldwide in the easiest way possible. You can get resources such as e-books, music, videos and software. If you want to sell out something, of course....

Trackback URL for this post:
http://www.problogtips.com/your-web-page-check-list/526/trackback/

Posted by Jaron in the catagory of... General Interest

No Trackbacks »